On Branding Experience

After researching on Synaesthesia, I finally decided to work on a kind of experience called “Sensory” Experience. I decided to express this cross sensory “experience”. So I thought of music which according to my research proves to be closely related to the idea of synaesthesia and the development of abstraction. The theory of synaethesia tend to break down sense perception into discrete units. Music that expresses abstract elements are mainly artists such as Norman Mclaren, Len Lye and Oskar Fischinger.. 

My approach would be to create my own tunes and designing the musical notations and elements. Focusing on the design elements and transforming it into a “unique” experience. Example tasting, seeing and feeling music through various forms of media. 

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